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Looking Further with Ford 2015 Predicts Trends for the New Year

Cultural trends and consumer buying habits can be pretty unpredictable. However, Looking Further with Ford 2015 is a report that gathers data and endeavors to analyze trends we can expect throughout 2015 in terms of consumer buying behavior and the impact our youngest consumers, Generation Z, will have on buying behaviors. We’ll give you the Cliff Notes version of the study. If you find it just as interesting as we did, you can find the study’s full conclusions in this report.

Overall, the study discovered that 2015 is likely to be characterized by “a broad desire to enact change for the good.” That is due, in part, to Generation Z’s widespread acceptance of the idea of modern-day rebels and their perception of failure as a stepping stone to success.

Gen Z-ers are classified as the first global generation. They are socially conscious consumers, most in their teens, whose behaviors shape many of the trends highlighted in the report. These include a go-getter attitude, a preference for a la carte products that provide ease of access rather than lengthy contracts, a desire to carry less and wear their tech devices, and a broadening of the definition of mobility.

“A rich understanding of our customers’ ever-evolving needs, priorities and desires – both today and tomorrow – is key to our everyday business and global product development strategies,” said Sheryl Connelly, Ford’s global consumer trend and futurist manager.

“These trends and insights help us at Ford in our role as an innovator to create products that not only exceed expectations, but push the boundaries of imagination.”

We at Pegues Hurst Ford will definitely be watching to see how these trends play out in 2015.


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