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Ford Giveaway during the 2015 ESSENCE Festival

Ford surprised fans at the annual ESSENCE Festival in New Orleans this year by showcasing the brand new Ford GT. By participating in the company’s Ride and Drive event, festival-goers were able to win all sorts of prizes, including a chance to win the keys to a car of their choice.

According to Ford, this is the seventh consecutive year it has hosted the ESSENCE Festival. Located in New Orleans, this festival celebrates culture with a mix of established names, newcomers, and favorites. Janet Jackson was one of many artists to perform during the event, now in its 21st year.

“Ford Motor Company shares in ESSENCE’s commitment to the African American community on this widely celebrated weekend of fun and empowerment,” said Shawn Thompson, manager, Ford multicultural marketing. “This annual festival is something we look forward to, seeking new ways every year to engage and excite consumers.”

Festival-goers had an opportunity to test drive Ford’s newest products in the Ernest Morial Convention Center. Some lucky participants in the Ford giveaway received $750 in bonus cash offered in conjunction with the purchase of a new Ford vehicle, as well as a chance to win a brand new model of their choice. All proceeds from the event went to fight breast cancer, part of the Ford Warrior in Pink project.



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