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Bill Ford Promises Self-Driving Cars in the Near Future

2013 Ford F-150 Lariat
Bill Ford, Ford executive chairman as well as the great-grandson of the pioneering Henry Ford, recently spoke at the Forbes Reinventing American Summit, detailing the bright—and surprising future—of the Blue Oval. He talked specifically about the technological age—how technology has already revolutionized the industry and how it will continue to do so in the future.

Take the newest F-150, for example. The aluminum-infused frame is a major technological achievement, finding ways to use lighter materials but still strengthen the truck’s frame. But Bill Ford’s real surprise bomb came in a direction vein: “Self-driving cars are coming,” said Ford. “But the technology will arrive before society figures out how to make it work. There’s a whole element that needs to be worked out.”

Here at Pegues Hurst Ford, we’re pretty excited—and confident—about Ford working through that “whole element.” And, if Bill Ford’s quotes are any indication, that element might be even more revolutionary than we can anticipate. “I said to our company – we’re a personal mobility company. Whatever form that takes, we need to pursue.” Therefore, whatever pursuit Ford takes, here at Cambridge, we’re ready to follow.


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